Your Virtual Family Office*
Winning HNW clients by leveraging the service benefits of the multi-family office model preferred by the wealthy
In a study of wealthy clients, they were asked their preferred advice delivery model, and given the options of “Wealth Management”, “Multi-Family Office” and ”Investment Guidance”. The results were overwhelmingly clear. 72.2%* chose the Multi-Family Office Model. And the bigger the client, the more likely they were to make this choice. For clients with $1M-$10M, 58.5%* preferred it. For $10M-$30M, 80.7%* preferred it. And for the greater than $30M crowd, 88.9%* preferred it.
Effective marketing is defined as giving your prospect what they want. But how can you build out a competitive Multi Family Office (MFO) experience, regardless of the channel that you operate in? How can you do it in a cost effective structure, while still delivering on a client experience that is a level beyond wealth management. Best of all, the MFO also gives you the best chance of retaining next gen clients & assets.
Program Stages:
The Advisor Challenges
- Overestimate barriers to implementation
- Lack clear vision of model and self assessment
- Need system on leveraging advocates
The Advisor Opportunities
- The model for moving upmarket
- Competitive differentiation thru value
- Best in class method for next gen retention
Program Deliverables
- Keynote presentation, live or virtual
• Chapterized video version for internal training and/or advisor direct access - Implementation Guide, linear, detailed, step-by-step approach
- Conversation Guides, articulating key benefits for maximum client impact
- Coaching Templates for Wholesalers to help advisors implement the systematic process
*Program content and research from Prince & Associates